I’m Alexis Taschuk. I am an art director, a graphic designer and a thinker.
I received my BFA in painting and drawing from Concordia University in Montreal and studied graphic design at NSCAD University in Halifax. I became interested in design when I started managing a new restaurant in Halifax. They didn’t have their story straight and they were loosing money. I changed everything from their brand identity, to a new concept of small plates (there was no tapas in Halifax at the time), to a brand new interior. I created all their advertising from billboards, to print ads, to shooting stills for commercials. It was a huge success and I made them their first million. I put down my apron and marketing and design was my new fire.
I moved back to Vancouver in 2006 and was hired by Concerto Marketing Group as their art director for the following nine years. We had a lot of fun and I was able to work with some exceptional clients. I found myself in that unique position with a small firm where I wore many hats. My role included: art direction, graphic design, print production, event management and client services. I had the pleasure of working with large corporate clients and small independent start-ups. It was a broad spectrum of work that enabled me to see how each part of the marketing and branding puzzle was integral to creating a successful company.
At present, I am enjoying freelancing. I’m working with independent clients, not for profit companies and creative agencies. It’s fun! What lights me up is seeing my clients prosper through a smart strategy followed by beautiful design.
I look forward to working on your project!